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A-Train Cycles creates stunning stainless steel bicycle frames and they needed a logo to reflect their creative vision. Sharp lines, crisp typography, and a dynamic graphic mark were used to create this bold and attention grabbing logo.
To carry the brand forward, bicycle decals were also created. These decals were designed to be versatile, allowing A-Train to swap out colors to accompany each unique bicycle. The head badge was forged in metal and is fitted to each bike.
The print collateral needed to standout as well. I worked closely with A-Train to create a clean and powerful business card that creates impact. To achieve this, the cards were letter pressed onto coaster stock, which also allowed for a deeper impression.